Our impact

Catalysing economic growth and setting the standards for ESG

Social impact is at the heart of Kasada’s investment ethos. As one of the largest employers in the region and a significant source of revenue for national economies, the hospitality sector is key to Africa’s development.

The Kasada group’s investments will benefit all segments across the local hospitality value chain in Sub-Saharan Africa by increasing employment opportunities and attracting business and leisure clientele to the region. A thriving hospitality sector encourages both international and continental travel, thus accelerating job creation and revenue generation.

In its hotel operations, the Kasada group brings its world class hospitality sector expertise to the continent by applying the most stringent environmental and social governance standards favoring low-carbon buildings, reduced water consumption, and efficient waste management.

The economic impact of global travel & tourism:


Travel & Tourism GDP as a percentage of global GDP.

1 / 10

jobs are supported by Travel & Tourism. This is 9.9% of global employment.

1 / 5

of global net jobs created in last decade have been within the Travel & Tourism sector.

Source: World Travel&Tourism Council: Travel&Tourism Economic impact 2018